We All Stay within the Sandler Submarine

Do you wish to earn more cash and have extra enjoyable in your gross sales place? Easy, grasp the artwork of figuring out your prospect’s ache. To do that, you want a technique or a gross sales system. That is the place the confirmed Sandler gross sales system turns out to be useful. Not simple, however very manageable.

Sandler makes use of a visible help to point out the gross sales course of. We name it the Sandler submarine:

The Sandler submarine has 7 rooms or steps in its course of and strikes from left to proper. When an actual submarine is in misery, the crew locks one room off the opposite to stop the submarine from sinking. It really works a lot the identical with the Sandler system. Handle each step alongside the best way and you will have a a lot better likelihood of avoiding a sinking deal. Actually, with a confirmed systematic gross sales method, you have got an excellent likelihood of persistently constructive outcomes.

Having good gross sales methods is like including gasoline to your submarine, it retains it going. Nevertheless, with out a system, random methods will solely produce random outcomes. Within the Sandler system, exposing the prospect’s ache is the engine that brings every thing collectively, resulting in constant success.


Most individuals have a system, or a minimum of habits, that they fall again on in the case of many day by day routines, equivalent to showering, getting ready for work, and even of their day by day commute. You provide you with a system that works for you and normally in probably the most environment friendly manner, or a minimum of what you take into account to be probably the most environment friendly manner. So if promoting is your livelihood, does not it make sense to have a confirmed course of or system that produces nice outcomes?

Getting nice outcomes will make your gross sales job extra worthwhile for you and even make promoting enjoyable. Sure Good. Profitable is enjoyable and getting extra offers means profitable extra. So get on the Sandler Submarine and benefit from the journey. The seven confirmed steps will make sure you do every thing it’s worthwhile to do to reveal your prospects’ issues and ache, the important thing to profitable extra and higher offers.


The seven steps are briefly described under. Observe that the primary two might be constants in your gross sales pitch, that means you will have them all through the method. The final 5 steps are sequential benchmark occasions that you’ll full and lock in, equivalent to an hermetic seal in a submarine, earlier than shifting on to a prospect. We’ll delve deeper into every step in future weblog posts.

1. Join & Report

Step one is to create binding and rapport. It is vital that your prospect likes, respects and trusts you. We use many instruments equivalent to: DISC and NLP to assist us set up a powerful binding and reporting course of.

2. Pre-contract

The preliminary contract is a verbal (generally written in electronic mail) settlement between you and the prospect about what is going to occur in your present and/or future discussions. It units the desk and in lots of instances expectations for each events in the case of a gross sales pitch. Within the Sandler system we use the acronym of 5 steps PAATOto attract up tips for the up-front contract.

p is for the aim of dialogue or assembly

A is Agenda theirs, what objects do they wish to focus on?

A is for Agenda yours, which objects do you wish to increase

T is setting an period of time required for the assembly that’s applicable for the subjects being mentioned

O is for an end result that’s acceptable… Sure, No, or a future assembly.

3. Ache

Within the Ache Step, salespeople goal to reveal three to 5 factors of deep-seated emotional wants: ache. In the event that they discover no ache, the prospect is disqualified. No ache no achieve. Proceed to the following deal.

4. Funds

Assuming the prospect has three, 4, or 5 ache factors, transfer on to the fourth step, the finances step. Within the finances step, you attempt to uncover what the prospect may pay to alleviate the ache. It’s worthwhile to know if there’s cash obtainable to resolve this downside. All of the sources that the prospect must commit to your venture must be agreed upon right here.

5. Choice

This fifth step, the choice step, is also called the last word up-front contract. On this step, you come to an settlement with the prospect and make sure that she or he has the authority to decide in your favor. You and the prospect agree that after you share with the prospect how you intend to work with them, resolve their issues, and relieve their ache, she or he will decide.

6. Success

We name the presentation the Success Step. This sixth step begins when salespeople overview the earlier steps of ache, finances, and resolution and share suggestions on what they might do particularly to alleviate that ache. When sellers “fulfill the ache”, they provide the prospect services and products that resolve the issue – and nothing else.

7. After the sale

This seventh step, the Submit-Promote Step, happens after the shut of the sale. It has three functions. The primary is to verify for a purchaser’s regret and handle them if there’s one. (Would not you relatively hear about that now than later whenever you’re not nose to nose with the potential buyer?) The second is to get introductions or referrals or, when you desire, to clear the best way for them later to get into the connection. The third is to debate the following steps and particulars of the supply timeline and provides any transfers to different individuals in your group. This step ensures a easy transition to the following section of your buyer relationship.

It can be crucial that you simply observe the seven steps within the system within the order during which they’re arrange. They’re organized particularly to make sure that you would be able to transfer seamlessly via the gross sales cycle with out ‘lacking a spot’. I stay up for extra in-depth seems to be at every step in future blogs. Keep tuned.

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