The Verna Toy Firm started in 1941 and was a producer of dolls and stuffed animals beneath the possession of Eva Barnett. Teddies have been first made by the corporate in 1948 when it was acquired by Arthur Eaton.
The earliest comfortable toys have been fabricated from mohair, with 5 joints, glass eyes and kapok (excelsior) stuffing. Notably, Verna bears had a blunt muzzle, giving them a flat nostril profile, and this is among the foremost methods to determine these Forties and Nineteen Fifties stuffed animals, if they’ve misplaced their tags. Additionally, many had hooked up a kidney-shaped piece of black felt as a nostril, which regularly rubbed off, leaving Teddy with no nostril! Pads have been usually fabricated from thick cotton.
Within the Nineteen Sixties, with advances in manufacturing and a rise in consumerism, toys grew to become extra ample and cheaper. New security necessities meant that tumbler eyes might not be used, and clip-lock plastic security was allowed on youngsters’s toys. New artificial materials have been additionally developed, enabling the manufacturing of machine-washable comfortable toys. The distinctive blunt muzzle was included into the design, which was now free and arms outstretched. Panda bears have been additionally a well-liked design.
Within the Nineteen Eighties Verna, like different Australian toy corporations, struggled to stay viable. It launched a line of teddy bears similar to these imported from China, and of inferior high quality.
Within the early Nineteen Nineties it was unable to proceed buying and selling and closed its doorways.
Verna cuddly toys and dolls are wanted within the Australian market. Early stuffed toys in good situation can fetch as much as $500, whereas the free stuffed toys promote for $30-$70. Dolls are rarer and vary in value from $40-$300.